Fighting Biases in Product Design

Sanja Tubak

Lead Product Designer at Infobip


  • 15:30 - 16:00


  • Designers, Product Owners, Developers, curious human beings

Technical Depth

  • not relevant


We all like to think that we are rational human beings. But the truth is, we don’t always see or remember things as they really are. Cognitive biases are often a result of our brain’s attempt to simplify information processing. As product people, it is crucial to understand the psychology behind users' behavior in order to use it to design better products. On the flip side, it’s not just users who are driven by biases, it is also us—people involved in product development that are sometimes blinded when making design decisions.